Canada Promo Market reached $3.5 billion for 2007

www.LenticularPromo.com, LANTOR,LTD. (asi/66260), is the leading 3D Lenticular Printing and products supplier at the promotional products industry. Canadian markets are big share of www.LenticularPromo.com 's sales. Lantor has learned that advertising specialty sales grow rapidly in Canada. But Lantor, Ltd also experienced economic slow down in both US and Canadian markets.

ASI publication Counselor PromoGram reported on June 24 that Promotional products revenue in Canada reached $3.5 billion for 2007, rising by 60% in the last four years, according to a study released last week by the Promotional Product Professionals of Canada. Figures from past studies in 2003 and 2000 indicate that sales have more than tripled in the industry since the turn of the decade. "One of the big things is our medium's being accepted," says Steve Levschuk, president and owner of Talbot Marketing (asi/341500), based in London, Ontario. "It's not just a giveaway. I think it's a line item on some of these large national advertiser's budgets now. It's not just an afterthought."

Suppliers and distributors in Canada say the success behind the numbers is no secret. Increased sophistication and expansion in the industry is fostering across-the-board growth. And the stability of the Canadian economy in the past few years has benefited all sectors, not just promotional products. "It's been doing well the last few years," says Superex Vice President Michael Gisser about Canada's economic prosperity. "That translates into growing sales."
This year, however, does not look as promising. Canada, like the U.S. And the rest of the world, has been plagued by economic troubles. Sales for both Superex and Talbot are down from 2007. "If the U.S. Sneezes, Canada catches a cold, is the popular expression," Gisser says. "There's no denying it. Our sales in Ontario are down, and I believe that's reflective of what's going on in the States."